Women turn to social media for health advice, but conversations around intimate health are often censored, hidden, or removed. Many women resort to vague terms like “down there” just to avoid being flagged.

In partnership with CensHERship, Dove highlighted this absurdity by renaming everyday products with similarly awkward terms.

The products sparked confusion online and in stores, leading to a larger conversation. Through #UncensorHer, people shared their own experiences, turning isolated incidents into collective evidence.