Clash Royale

That’s the King Talking

In a world where competitiveness is often seen as negative, this campaign celebrates those who embrace it.

The King recognizes and calls upon those who are truly worthy, those who strive to be the fastest, the strongest, the smartest.

Through Clash Royale, players are encouraged to channel their inner competition, knowing that only those ready to rise to the challenge will hear the King's call.

It’s about proving your worth and claiming victory.

Because when the King speaks, he speaks to the worthy.

Case Study

In-game Activation

OOH

Case Study